SUNRISE SPORT
Sunrise has worked with iconic global sports brands, including Juventus FC, South African Rugby and England Rugby, to create world-class CG animated character mascots, to power a brand new approach to communication, audience growth, storytelling and licensing.
We create magnetic engagement
Participation is the new awareness. Today’s effective brands create multi-faceted conversations, rather than one-way dialogue.
We recognise kids as tomorrow’s champions
90% of all life-long loyalty decisions are made by age 9.
We frame our strategies around recruiting the fans of the future.
We build future-proof assets
Every cent invested into an animated character not only builds the core brand, but importantly creates new licensing and merchandising revenue streams.
We cut through the clutter
Market noise reaches 100% saturation by 2020. At that point, consumers
will only ‘follow’ 5 brands. We can help you be in that 5.
We reach all ages, races, and cultures
in multiple communities and geographies.
Animation is particularly powerful for brands whose consumers live
We tell compelling non-linear stories
We capture hearts and imaginations in narratives that bounce from platform
to platform. Like a treasure hunt for puzzle pieces that build a bigger picture.
SOUTH AFRICAN RUGBY
MEET BOKKIE SA RUGBY MASCOT
SA RUGBY MASCOT BOKKIE
Bokkie is a friendly character who is loved by everyone. He is polite, kind, considerate, never insults or harms other people and always shows compassion to Springbok fans and friends. By Bokkie inadvertently pulling on the Springbok jersey he was transformed into a super-hero with special powers to perform amazing rugby moves and feats.
JUVENTUS FOOTBALL CLUB
MEET JAY JUVENTUS'S MASCOT
JUVENTUS FOOTBALL CLUB
The purpose of mascots is to give fans and teams an image or character that can distinguish them from other teams. Often the animal or character selected is meant to represent some characteristic the team or school shares, like strength or bravery or cunning
WELSH RUGBY UNION
MEET SCORCH WRU'S MASCOT
WRU MASCOT SCORCH
For centuries something has been hidden. Locked away, waiting for the right moment to surface. That moment is now, and that something is SCORCH! Representing the grit, power, skill and determination of the Welsh rugby team and the pride and passion of the entire nation SCORCH is the new face of the WRU. An inspiring character of strength, integrity and honour, connecting with kids in a modern way while symbolizing the rich history of the Welsh people.
CRICKET
SOUTH AFRICA
MEET ZAK CRICKET SA'S MASCOT
MAKING SPORTS GAMES MORE INTERACTIVE ON TV
The purpose of mascots is to give fans and teams an image or character that can distinguish them from other teams. Often the animal or character selected is meant to represent some characteristic the team or school shares, like strength or bravery or cunning
